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Marketing When You Should be Networking
Gaming the System It seemed like a good idea, and LinkedIn started it with LinkedIn Answers: Provide a forum where people who need information can ask questions and unselfish experts will provide...
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The Impact of Social Media on Your Marketing Plan
If you were to assign a value of 100% to all your marketing activity, what portion of that total pie would you give to each piece of your marketing plan? Specifically, how much importance would you...
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Are you Wasting Your Time on Social Media Marketing?
A while back I asked the question: Are you wasting your time on Facebook and Twitter? It was still the new frontier of social media marketing when businesses were wondering whether or not they should...
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Moving Beyond The How-To In Social Media
Guest Post by Jason Falls We’ve reached a maturity level in social media marketing that has been a long time coming. Companies and brands are no longer approaching the web and all of its social...
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Increase Brand Awareness Through Positive Online Visibility
Guest Post by Maya Szydlowski If your business isn’t online these days, then you may as well pack up shop. Even traditional storefronts need online presences in order to survive. While many businesses...
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Answering Marketing Questions
Acquiring Testimonials and Social Media Mistakes Those perplexing little marketing questions, where do you get the answers? Here! Image courtesy of ryanmilani How Important are testimonials for...
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Tapping Your Brand Advocates for Word of Mouth
The Internet show about small business marketing. Podcast Episode #84 – Rob Fugetta on Branding and Differentiation Now that all businesses have websites and social media, where is word-of-mouth...
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Stay Ahead with Social Media Management Tools
Editor’s Note: This is a guest post by Tim Eyre One-Click Social Media Management While the face of marketing has changed drastically over the years, its core principles remain the same. That is,...
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Advertising and Social Media: Going Up?
Guest post by Kelley McGrath Last year, companies spent $4.7 billion on social media advertising. This year, companies bumped up their efforts to advertise on social networks with an extra $1.4...
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LinkedIn Marketing: Beginning, Intermediate, Advanced Tactics to Grow Your...
Episode 95 of Power to the Small Business Podcast Image courtesy of A Name Like Shields Can Make You Defensive Don’t think of LinkedIn as your typical social media marketing channel. It requires...
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